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By Erica Guevara (Editor), Anaïs Theviot (Editor)

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Overview

This book analyzes the role of social networks during electoral campaigns around the world, taking into account the non‑technological particularities (political, electoral, social, economic, cultural) of the media configurations of different countries.

Political parties all over the world engage in real virtual battles to appear at the cutting edge of technology. Providing in‑depth case studies from across Europe, North America, Latin America, Asia, and Africa, this book emphasizes the need ...