Electronic Commerce 2018: A Managerial and Social Networks Perspective

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling sks and airline tickets online, are reaching maturity, some even exceeding non-Inte...