Electronic marketing basics

This book is interested in clarifying the concept of e-commerce versus the concept of e-business, as well as versus online marketing to arrive at the concept of e-marketing. It is the most prominent and important e-commerce activity that takes place over the Internet. This is because the marketing function is one of the organized functions, and it is the function that seeks to facilitate the exchange and flow of products from the producer to the consumer through the use of specific tools an...