Elements of the Trade Panel and Special Analyses with Trade Panel Data

Seminar paper from the year 2001 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2 (A+), University of Cooperative Education Mannheim (International Business Admin. and Information Technology), course: Market Research, language: English, abstract: Consumers nowadays spend their money very well directed. This trend of trained buying restraints makes it increasingly hard to track them. Therefore complex panel research is inevitable if one is eager to keep ...