A vital leadership guide to understanding and engaging socially responsible consumers and investors
Consumers and investors have innovated their game. Now you as a leader must innovate with them or face the consequences.
In this engaging and persuasive guide to the new world of conscious capitalism, entrepreneur and investor Richard Steel details the inevitability of the coming changes in capitalism.
Our economy has become increasingly values-driven, and consumers have begun to care more about the principles of the companies from which they buy. With an eye toward the future of sustainability, Elevated Economics provides you with:
* Crucial information on the rise of ESG (Environmental, Social, and Governance) practices.
* Informative, firsthand interviews with Ivy League business school professors and CEOs of successful companies who actively follow the ESG model.
* A framework for understanding trends in Socially Responsible Investing (SRI).
Steel makes the case that ESG is more than a burgeoning trend, and as a leader, you must get on board or risk extinction.
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|Publisher:||Fast Company Press|
|Product dimensions:||6.20(w) x 9.00(h) x 1.10(d)|
About the Author
Richard Steel is an American entrepreneur, investor, and consultant. He has run private and public companies, served on nonprofit boards, and advised the White House Business Council. He is an advisor to large and mid-size companies, governments, startups, and nonprofits. Currently, he is the CEO of a venture firm and chairs a philanthropic fund. Richard is an alumnus of Harvard Business School where he serves on the Alumni Board.
Table of Contents
Chapter 1 Up and to the Right 5
Chapter 2 Survival of the Physics 31
Chapter 3 The New Consumers 53
Chapter 4 The Age of Convenience 67
Chapter 5 The Day the Shareholders Died 85
Chapter 6 The Fourfold Foundation 103
Chapter 7 ESG 121
Chapter 8 Like Sales in an Hourglass 139
Chapter 9 More Powerful Than a Locomotive 157
Chapter 10 The Hole in the Universe 175
Chapter 11 Willing to Pay 193
Chapter 12 Whom Do You Serve? 207
About the Author 235