Elevated Economics: How Conscious Consumers Will Fuel the Future of Business

Elevated Economics: How Conscious Consumers Will Fuel the Future of Business

by Richard Steel

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Overview

A vital leadership guide to understanding and engaging socially responsible consumers and investors

Consumers and investors have innovated their game. Now you as a leader must innovate with them or face the consequences. 

In this engaging and persuasive guide to the new world of conscious capitalism, entrepreneur and investor Richard Steel details the inevitability of the coming changes in capitalism. 

Our economy has become increasingly values-driven, and consumers have begun to care more about the principles of the companies from which they buy. With an eye toward the future of sustainability, Elevated Economics provides you with:

* Crucial information on the rise of ESG (Environmental, Social, and Governance) practices.

* Informative, firsthand interviews with Ivy League business school professors and CEOs of successful companies who actively follow the ESG model.

* A framework for understanding trends in Socially Responsible Investing (SRI).

Steel makes the case that ESG is more than a burgeoning trend, and as a leader, you must get on board or risk extinction.

Product Details

ISBN-13: 9781734324846
Publisher: Fast Company Press
Publication date: 10/06/2020
Pages: 246
Sales rank: 292,586
Product dimensions: 6.20(w) x 9.00(h) x 1.10(d)

About the Author

Richard Steel is an American entrepreneur, investor, and consultant. He has run private and public companies, served on nonprofit boards, and advised the White House Business Council. He is an advisor to large and mid-size companies, governments, startups, and nonprofits. Currently, he is the CEO of a venture firm and chairs a philanthropic fund. Richard is an alumnus of Harvard Business School where he serves on the Alumni Board.

Table of Contents

Introduction 1

Chapter 1 Up and to the Right 5

Chapter 2 Survival of the Physics 31

Chapter 3 The New Consumers 53

Chapter 4 The Age of Convenience 67

Chapter 5 The Day the Shareholders Died 85

Chapter 6 The Fourfold Foundation 103

Chapter 7 ESG 121

Chapter 8 Like Sales in an Hourglass 139

Chapter 9 More Powerful Than a Locomotive 157

Chapter 10 The Hole in the Universe 175

Chapter 11 Willing to Pay 193

Chapter 12 Whom Do You Serve? 207

Conclusion 221

Acknowledgments 223

Index 225

About the Author 235

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