Emotional Appeals in Argumentation: From Rhetoric to Psychology and Artificial Intelligence

This book offers an investigation of emotional appeals (pathos) in natural language argumentation. Building on rhetorical theory, psychology, and computational linguistics, it introduces an interactional model of pathos to explain how emotions are elicited and expressed in persuasive discourse. The book traces emotional appeals from classical rhetoric to modern AI-driven methods, showing how emotional language influences perceived argument strength in political, educational, and online cont...