Emotional Engineering (Vol. 3)

This book examines how theories of human emotion can be applied to engineering in order to improve product design and value. ‘Emotional Engineering Vol. 3’ establishes the idea that customer satisfaction can be maximised by using knowledge and experience in a more flexible manner to respond to a fast-changing world. This integration of emotion and knowledge introduces the reader to the concept of Wisdom Engineering. It also highlights the importance of emotion in creating value for the cust...