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Encoding the Olympics: The Beijing Olympic Games and the Communication Impact Worldwide

By Luo Qing (Editor), Giuseppe Richeri (Editor)
eBook
$65.99
By Luo Qing (Editor), Giuseppe Richeri (Editor)
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Encoding the Olympics assembles a uniquely representative international team of media experts to provide a comprehensive review of the global impact of media and cultural communications associated with the Beijing 2008 Olympics. Commissioned by the IOC, this pioneering comparative study – the largest in Olympic Games research –provides a ground-breaking, panoramic, cross-cultural perspective on media responses to the leading sports event of the modern world. The representative team that und...

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