Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader
Proven framework to propel your organization into a top market position

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

An evolution of Marcus Sheridan's first book, They Ask, You Answer, the Endless Customers model has been enriched by years of practical application, hundreds of case studies, and recognizing the monumental impact AI is having on business and the buyer's journey. In this book, readers will learn about:

  • Becoming the most trusted and known brand in their market, leading to more consistent lead flow and sustainable business growth
  • Creating a culture of sales and marketing that is built to last, in a time when digital transformation and AI are changing the world of business and buying as we know it
  • Promoting organizational change by investing in the right people in the right seats so as to evolve to a NEW way of effective sales, marketing, and brand growth

With all of the real-world examples, tools, and frameworks you need to immediately put theory into practice, Endless Customers earns a well-deserved spot on the bookshelves of ambitious business leaders, executives, managers, and entrepreneurs seeking to make their businesses household names in their industries.

1146589581
Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader
Proven framework to propel your organization into a top market position

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

An evolution of Marcus Sheridan's first book, They Ask, You Answer, the Endless Customers model has been enriched by years of practical application, hundreds of case studies, and recognizing the monumental impact AI is having on business and the buyer's journey. In this book, readers will learn about:

  • Becoming the most trusted and known brand in their market, leading to more consistent lead flow and sustainable business growth
  • Creating a culture of sales and marketing that is built to last, in a time when digital transformation and AI are changing the world of business and buying as we know it
  • Promoting organizational change by investing in the right people in the right seats so as to evolve to a NEW way of effective sales, marketing, and brand growth

With all of the real-world examples, tools, and frameworks you need to immediately put theory into practice, Endless Customers earns a well-deserved spot on the bookshelves of ambitious business leaders, executives, managers, and entrepreneurs seeking to make their businesses household names in their industries.

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Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader

Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader

by Marcus Sheridan
Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader

Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader

by Marcus Sheridan

Hardcover(3rd ed.)

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Overview

Proven framework to propel your organization into a top market position

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

An evolution of Marcus Sheridan's first book, They Ask, You Answer, the Endless Customers model has been enriched by years of practical application, hundreds of case studies, and recognizing the monumental impact AI is having on business and the buyer's journey. In this book, readers will learn about:

  • Becoming the most trusted and known brand in their market, leading to more consistent lead flow and sustainable business growth
  • Creating a culture of sales and marketing that is built to last, in a time when digital transformation and AI are changing the world of business and buying as we know it
  • Promoting organizational change by investing in the right people in the right seats so as to evolve to a NEW way of effective sales, marketing, and brand growth

With all of the real-world examples, tools, and frameworks you need to immediately put theory into practice, Endless Customers earns a well-deserved spot on the bookshelves of ambitious business leaders, executives, managers, and entrepreneurs seeking to make their businesses household names in their industries.


Product Details

ISBN-13: 9781394282784
Publisher: Wiley
Publication date: 04/15/2025
Edition description: 3rd ed.
Pages: 288
Sales rank: 256,536
Product dimensions: 6.50(w) x 1.50(h) x 9.50(d)

About the Author

MARCUS SHERIDAN is an internationally known keynote speaker, author, and business strategist who has transformed the way companies build trust and drive sales. His journey began with River Pools, where he pioneered strategies that saved the company during the 2008 recession and became the foundation for They Ask, You Answer, the predecessor to this book.

Today, as a partner at IMPACT, Marcus and his team coach businesses through the implementation of the principles in this book. IMPACT helps companies align leadership, equip teams, and execute the Endless Customers system to become the most known and trusted brand in their market.

Table of Contents

Preface: Endless Customers: Evolving Beyond They Ask, You Answer xv

Introduction xvii

Section 1 Preview of the Endless Customers SystemTM 1

Chapter 1 Why Customer Acquisition Is Harder Than Ever—And How to Fix It 3

Chapter 2 The 4 Pillars of a Known and Trusted Brand 15

Chapter 3 Navigating the Era of Zero-Click 23

Section 2 Say What Others Aren’t Willing to Say 29

Chapter 4 The Big 5 31

Chapter 5 Topic 1: Cost and Price 37

Chapter 6 Topic 2: Problems 47

Chapter 7 Topic 3: Versus and Comparisons 51

Chapter 8 Topic 4: Reviews 55

Chapter 9 Topic 5: Best in Class 61

Chapter 10 Getting Started with The Big 5 65

Section 3 Show What Others Aren’t Willing to Show 71

Chapter 11 The Future of Video and Becoming a “Media Company” 75

Chapter 12 Videos That Move the Sales Needle: The Selling 7 79

Chapter 13 YouTube’s Importance for Endless Customers 87

Chapter 14 The Structure for Videos That Capture and Excite 91

Chapter 15 The Power of Vertical Video on Social Media 97

Chapter 16 Getting Started with Video 103

Section 4 Sell How Others Aren’t Willing to Sell 109

Chapter 17 Empower Buyers Through Self-Service 113

Chapter 18 Sell Faster and Better with Assignment Selling 135

Chapter 19 Building a Powerful Sales Culture Behind the Scenes: SMEs and Revenue Teams 149

Section 5 Be More Human Than Others Are Willing to Be 153

Chapter 20 Keeping the Human Element Intact 155

Chapter 21 Create a More Human Website with Better Messaging 161

Chapter 22 Connect Deeper with More “Human” Content 169

Chapter 23 The Future of Digital Humans in Customer Engagement 173

Section 6 A Call for Disruption 179

Chapter 24 Why Disruption Matters 181

Section 7 Putting It All Together 189

Chapter 25 Putting The 5 Components of Endless

Customers into Action 193

Chapter 26 Measuring and Tracking Your Success with Endless Customers 229

Chapter 27 Accelerating and Sustaining Your Success 241

The Pride Cycle: Why Giants Fall 245

Notes 249

Acknowledgments 251

About the Author and IMPACT 253

Index 255

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