Engagement Fundraising: How to raise more money for less in the 21st century

THE TIME HAS COME

This book is for you if you know your job is getting harder because donor expectations have changed, the old orthodoxies and conventions don’t work anymore, and competition for the charitable dollar is growing. Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective.

With Engagement Fundraising, you can be the f...