Entering Emerging Markets: Motorola's Blueprint for Going Global

At Motorola they have firsthand knowledge of what it takes to make a company a global leader. Today, the company maintains sales, service and manufacturing facilities throughout the world, conducts business on six continents and employs a large workforce worldwide. But like many US corporations, Motorola's early engagement in emerging markets was limited until political changes opened up new opportunities for growth. Since then, Motorola has endorsed a strategy to sell its products, systems...