Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevance

A breakthrough executive guide to social technology crowdsourced by a leading theorist

Every leader has heard of the business benefits of social technology, yet many still struggle to understand how to get the most out of the technological tools that are now available. Enterprise Social Technology demystifies this much-hyped subject and gives you a levelheaded, growth-focused approach to putting all kinds of social technology-not just the big, well-known platforms-to work for your organizati...