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Entrepreneurial Valuation: An Entrepreneur's Guide to Getting into the Minds of Customers

By Mark Packard
eBook
$44.99
By Mark Packard
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Value is a verb, and entrepreneurial valuation is the process of figuring out what others (should) value. The process is a challenging one, fraught with difficulties. If you are considering your own entrepreneurial journey, how do you start? How do you come up with a good idea? How do you know if your idea is good or if consumers would pay for it?

Entrepreneurial Valuation brings to life cutting-edge research on value theory, challenging the prevailing wisdom that entrepreneurial valuation...

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BusinessSmall BusinessEntrepreneurship