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Entrepreneurship Higher Education in Europe: State of the Art and Marketing Insights to Enhance the Attraction of Foreign Students
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Document from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, University of Sannio, course: Entreprenership/Marketing, language: English, abstract: Europe aspires to increase its share of the international students market, in which the number of internationally mobile students is predicted to rise to 7.2 million by 2025. Entrepreneurship, as a relative 'recent' and potentially high attractive field of study, could represent a strategic subject to en...
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