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Entrepreneurship in the Wild: A Startup Field Guide

By Felipe G. Massa
eBook
$25.99
By Felipe G. Massa
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A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content.

This innovative book offers a learn-by-doing guide to entrepreneurship that balances practical advice with rigorous academic content. It introduces important concepts, provides highly engaging examples, and supplies the tools needed to put lessons into practice, creating a research-supported, step-by-step reference for developing, testing, and pitching any...

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BusinessSmall BusinessEntrepreneurship