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Entrepreneurship in Tourism

By Andreas Walmsley
eBook
$62.99
By Andreas Walmsley
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This timely and innovative book is a theoretically underpinned yet accessible introduction to entrepreneurship in tourism.

The volume takes an intuitive step-by-step approach through entrepreneurship in tourism: it begins with a review of key concepts in entrepreneurship and applies these to tourism; it then tackles the practical elements of the entrepreneurial process in tourism as well as firm growth with a specific focus on entrepreneurial marketing. The final chapters of the book take a ...

Categories

BusinessSmall BusinessIndustriesConsumer IndustriesEntrepreneurshipRecreation & Entertainment Industries - Hospitality & Tourism