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eOctopus in Hong Kong - A feasibility study: A feasibility study
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Research Paper (postgraduate) from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.3 (A), The University of Hong Kong (-), language: English, abstract: This paper examines the concept of eCurrency and how it has been used globally, and then highlights how this could be applied in Hong Kong. The situation in Hong Kong was assessed, and it is believed that Octopus is able to take advantage of its strong brand name and wide use taking its busi...
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