Erotic Capital: The Power of Attraction in the Boardroom and the Bedroom

Erotic Capital: The Power of Attraction in the Boardroom and the Bedroom

by Catherine Hakim

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Overview

Erotic Capital: The Power of Attraction in the Boardroom and the Bedroom by Catherine Hakim

In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset—erotic capital—that he or she can, and should, use to advance within society.

In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life. Social scientists have paid little serious attention to these modes of personal empowerment, despite overwhelming evidence of their importance. In Erotic Capital, Hakim marshals a trove of research to show that rather than degrading those who employ it, erotic capital represents a powerful and potentially equalizing tool—one that we scorn only to our own detriment.

Product Details

ISBN-13: 9780465027965
Publisher: Basic Books
Publication date: 08/25/2011
Sold by: Hachette Digital, Inc.
Format: NOOK Book
Pages: 304
File size: 640 KB
Age Range: 13 - 18 Years

About the Author

Catherine Hakim is a sociologist and Professor at the London School of Economics. An expert on women’s employment and family policy and the author of numerous books and more than one hundred papers on social science, she lives in London.

Table of Contents

Illustrations vii

Introduction: Erotic Capital and the Politics of Desire 1

Part I The Fourth Personal Asset and the New Sexual Politics

1 What Is Erotic Capital? 9

2 The Politics of Desire: The Difference Between Men and Women 31

3 Denial: Why Erotic Capital Has Been Suppressed 63

Part II How Erotic Capital Works in Everyday Life

4 The Lifetime Benefits of Erotic Capital 89

5 Modern Romance: How Erotic Capital Changes Relationships 115

6 No Money, No Honey: Selling Erotic Entertainment 135

7 Winner Takes All: The Business Value of Erotic Capital 163

Conclusion: The Power of Erotic Capital 189

Appendix A Measures of Erotic Capital 209

Appendix B Recent Sex Surveys 221

Acknowledgments 225

Notes 227

Bibliography 271

Index 293

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