A fascinating look at ESPN and its success as a brand
ESPN The Company reveals the inside scoop on the biggestbusiness story in sports, detailing the creative and innovativespirit and practices that drove the programming, products, andservices of the most powerful and prominent name in sports media.The authors provide a behind-the-scenes perspective on how ESPNdealt with their many partners and how they handled mistakes andmissteps along the way-from the humble beginnings of ESPN as anunderrated startup to the pinnacle of their success as a majorindustry player.
ESPN and other great organizations invest in their people. Theytrain them. They believe that if you spend the time and resourcesturning talented performers into leaders, you're going to getbetter organizational performance and engender higher levels ofcommitment and sweat. ESPN The Company
- Explores the dedication to excellence that makes ESPN the"Worldwide Leader in Sports"
- Reveals how the steps ESPN has taken to excel can be applied towhatever type of business you're in
- Shares the lessons learned at ESPN about launching and growinga wildly successful enterprise
Engaging and informative, this entertaining guide reveals howany company can benefit by embracing the best practices ofESPN.
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About the Author
Keith Hollihan is a writer who has collaborated withSmith and many other top business and leadership experts on booksand articles covering a wide range of issues that leaders facetoday. He is the coauthor of the bestseller Everybody Winsand The End of Energy Obesity, both published by Wiley.
Table of ContentsAcknowledgments.
Introduction: The Biggest Business Story in Sports.
Chapter 1 Turning Fanatics into Fans.
Chapter 2 Think Like an Incumbent, Act Like a Challenger.
Chapter 3 The Right Leader at the Right Time.
Chapter 4 Create Your Own Game.
Chapter 5 Expand the Brand.
Chapter 6 Playing Well With Others.
Chapter 7 Blow the Whistle, Spot the Ball
Chapter 8 Are You Having Fun?
About the Author.
Most Helpful Customer Reviews
MUST READ FOR SPORTS FANS
this book is great
This book is an exciting, informative look at how ESPN has built and sustained one of the most powerful brands in business. With engaging examples and anecdotes that reflect key ideas, it provides valuable lessons in strategy, management, culture and competition for any company that seeks to achieve a strong position in the marketplace.