ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

by Anthony F. Smith, Keith Hollihan

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Product Details

ISBN-13: 9780470542118
Publisher: Wiley
Publication date: 09/08/2009
Pages: 216
Product dimensions: 6.00(w) x 9.10(h) x 1.00(d)

About the Author

Anthony F. Smith is cofounder and the Managing Director ofLeadership Research Institute, recognized as one of the leadingmanagement consulting firms in the world. He has been an activeconsultant for over twenty years in the areas of organizationalchange and assessment, team building, executive coaching anddevelopment, and leadership training and design. Smith has servedclients in a variety of fields, including American Express, theNational Football League, Coca-Cola, Goldman Sachs, the NationalGeographic Society, The Walt Disney Company, Deutsche Bank, andESPN. His writing has appeared in several publications, includingBusinessWeek, the Economist, and Investor's BusinessDaily, and he is the author of the critically acclaimed bookThe Taboos of Leadership.

Keith Hollihan is a writer who has collaborated withSmith and many other top business and leadership experts on booksand articles covering a wide range of issues that leaders facetoday. He is the coauthor of the bestseller Everybody Winsand The End of Energy Obesity, both published by Wiley.

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Table of Contents

Acknowledgments.

Introduction: The Biggest Business Story in Sports.

Chapter 1 Turning Fanatics into Fans.

Chapter 2 Think Like an Incumbent, Act Like a Challenger.

Chapter 3 The Right Leader at the Right Time.

Chapter 4 Create Your Own Game.

Chapter 5 Expand the Brand.

Chapter 6 Playing Well With Others.

Chapter 7 Blow the Whistle, Spot the Ball

Chapter 8 Are You Having Fun?

Notes.

References.

About the Author.

Index.

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ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports 4.3 out of 5 based on 0 ratings. 8 reviews.
Anonymous More than 1 year ago
MUST READ FOR SPORTS FANS
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Jacob Scholl More than 1 year ago
this book is great
RFS1 More than 1 year ago
This book is an exciting, informative look at how ESPN has built and sustained one of the most powerful brands in business. With engaging examples and anecdotes that reflect key ideas, it provides valuable lessons in strategy, management, culture and competition for any company that seeks to achieve a strong position in the marketplace.