ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

So, how did the ESPN we know today succeed? Thirty years ago, ESPN may have been the biggest sports story not to make the front page, but the even bigger story, a story that remains untold, is how ESPN managed to sustain its growth, innovation, and brand in a highly competitive and rapidly evolving marketplace. The best organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, youre going to get bet...