ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

by Anthony F. Smith, Keith Hollihan
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ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports 4.3 out of 5 based on 0 ratings. 8 reviews.
Anonymous More than 1 year ago
MUST READ FOR SPORTS FANS
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Jacob Scholl More than 1 year ago
this book is great
RFS1 More than 1 year ago
This book is an exciting, informative look at how ESPN has built and sustained one of the most powerful brands in business. With engaging examples and anecdotes that reflect key ideas, it provides valuable lessons in strategy, management, culture and competition for any company that seeks to achieve a strong position in the marketplace.