Essentials of Marketing

‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.''

Dr. Julie Jones, Aberystwyth University

‘A very good text that allows for key areas in the subject to be defined, developed and explored.''

Graeme Price, University of Sunderland

Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketi...