Essentials of Public Relations: A Case Study Approach

The 'Essentials of Public Relations: A Case Study Approach' is a handbook that attempts, in simple ways, to bridge the gap between what beginner learners study in the classroom and what happens in the field. The authors wrote the book based solely on their experience training undergraduate public relations students and managing them as interns or attaches in the workplace. The book provides sufficient insights into the nature of public relations as a profession, demonstrating that while oth...