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Ethical Claims in Advertising

By Maike Dürk
eBook
$20.67
By Maike Dürk
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Seminar paper from the year 2011 in the subject Business economics - Business Ethics, Corporate Ethics, Comenius University in Bratislava, course: Business Ethics, language: English, abstract: But what happens if the developed advertising campaign perfectly attracts the aimed target group but coincidentally discriminates a vulnerable group? Is it fine to make jokes based on elderly, printed on flyers which are thrown in every mailbox in the country? How should advertisers behave? This paper...

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BusinessBusiness - General & MiscellaneousCorporate Behavior & ResponsibilityBusiness Ethics