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Ethical Issues in International Marketing

By Erdener Kaynak, Nedjet Delener
eBook
$61.99
By Erdener Kaynak, Nedjet Delener
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Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for g...

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