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Ethics in Public Relations: A Guide to Best Practice

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The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike.

Ethical practice in any professional discipline is guided by age—old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social...