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By Oliver L. Landreth

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Overview

Based on research conducted with senior managers across Europe, this book aims to identify the challenges being faced by companies in leading sectors and to present, by a case-study method, the solutions that these managers are finding as they prepare to safeguard their firms' positions and ensure future success in the 1990s and beyond.

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Categories

Business Management & Leadership International Business Business - General & Miscellaneous Europe - International Business Corporations & Companies Strategic Management European Economic Community/European Union - International Business Corporations & Enterprises - General & Miscellaneous Strategic planning