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Event Impact

By John Armbrecht (Editor), Tommy D. Andersson (Editor)
eBook
$65.99
By John Armbrecht (Editor), Tommy D. Andersson (Editor)
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Events are increasingly used instrumentally to achieve goals of society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature on events by taking a holistic approach, incorporating issues like value creation, experiential value, value measurement, sustainability and impact assessment. It is one of the first books devoted ...

Categories

TravelBusinessTravel - General & MiscellaneousIndustriesConsumer IndustriesTravel - General & MiscellaneousRecreation & Entertainment Industries - Hospitality & Tourism