Every Guest is a Hero: Disney's Theme Parks and the Magic of Mythic Storytelling

Though you may not be aware of it, whenever you're playing in any of Disney's many theme parks, the Imagineers who designed those parks are busy playing with your head. EVERY GUEST IS A HERO reveals for the first time how the artists and technical wizards of Walt Disney Imagineering have harnessed the magic of mythic storytelling to press all sorts of psychological buttons you never knew you had, inspiring you and millions of your fellow visitors to return to the parks again and again. Long...