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Exitocina. La hormona del emprendimiento
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Los autores desmontan en este libro los viejos clichés sobre el éxito empresarial y las motivaciones que mueven a los emprende-dores, y proponen una nueva fórmula del emprendimiento basada en la siguiente fórmula matemática:
Éxito Empresarial = (Pasión + Confianza) ¿ Originalidad comunicación
Una fórmula con la que quieren superar la vieja receta de los negocios, que ellos expresan de la siguiente manera:
Éxito Empresarial = (Formación + Norma) ¿ Esfuerzo
En un recorrido cuajado de anécdot...
Éxito Empresarial = (Pasión + Confianza) ¿ Originalidad comunicación
Una fórmula con la que quieren superar la vieja receta de los negocios, que ellos expresan de la siguiente manera:
Éxito Empresarial = (Formación + Norma) ¿ Esfuerzo
En un recorrido cuajado de anécdot...
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