Expand Your Personal Brand

Expand Your Personal Brand

by Carla Jenkins

Paperback

$4.99
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Wednesday, May 1

Product Details

ISBN-13: 9780997541304
Publisher: Phenomena
Publication date: 05/17/2016
Pages: 102
Product dimensions: 5.50(w) x 8.25(h) x 0.24(d)

Table of Contents

Prologue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Carla Jenkins Biography. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
1 Don't Wait, Do It Now. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
2 Getting Out of Your Comfort Zone. . . . . . . . . . . . . . . . . . . . . . .11
3 Employing the Three C's (Clarity, Consistency and
Constancy) to Improve Your Personal Career Brand . . . . . . . . . .15
4 Handling High-Visibility Projects as a Newbie. . . . . . . . . . . . . . 21
5 How to Stop Paralysis of Analysis. . . . . . . . . . . . . . . . . . . . . . . . 25
6 Self-Investment is the Best Investment . . . . . . . . . . . . . . . . . . . 29
7 Three Steps for Planning for Interruptions. . . . . . . . . . . . . . . . . 35
8 Five Differences Between Busy and Productive People. . . . . . . . 39
9 Keeping the Momentum Going Until You Win. . . . . . . . . . . . . 43
10 Meeting Deadlines Through Prioritization. . . . . . . . . . . . . . . . . 47
11 Avoiding Scope Creep . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51
12 Assess, Action, and Adapt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
13 Promote Your Competitive Advantage. . . . . . . . . . . . . . . . . . . . 59
14 What You Need to Leave Behind. . . . . . . . . . . . . . . . . . . . . . . . 63
15 5 Tips for Maximizing Your Conference Experience. . . . . . . . . 67
16 Developing Your Unique Selling Proposition. . . . . . . . . . . . . . . .71
17 Thrive Not Strive. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .75
18 Personal Brand Strategy Tips . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
19 How to Reposition Your Brand When You Switch Careers. . . . 85
20 5 Steps to Brand Consistency. . . . . . . . . . . . . . . . . . . . . . . . . . . . 89
Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95
Thank You. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

Expand Your Personal Brand 5 out of 5 based on 0 ratings. 1 reviews.
eternalised More than 1 year ago
In Expand Your Personal Brand, author Carla Jenkins writes down twenty lessons to help business owners, authors, bloggers, and anyone who wants to expand their personal brand to do just that. Topics range from finances to branding and even time management. The chapters are short but to the point, and it’s a fast read that provides a lot of useful information. For me, the most interesting topics were the ones about meeting deadline through prioritization (I often struggle with meeting deadlines), avoiding scope creep, and the strategy tips for a personal brand. Since one of my employers went out of business last month, I’ve been looking for ways to rebrand myself, and find new, similar employment, and I’ve used several strategies I found in this book to craft a new brand for myself, so the book holds a lot of practical value. I received a free copy in exchange for an honest review.