Extraordinary PR, Ordinary Budget: A Strategy Guide

For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don't need a big budget to make a big impact.


The success of an organization, whether it is a nonprofit or an entrepreneurial venture, depends on a proactive and robust public relations arm. According to author Jennifer R. Farmer, the key to breaking through in the media is to follow the CCRR framework: be credible, be ...