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Marketing as we know it is history. It doesn't matter if you're pitching for a new job, filling seats at a benefit or selling an amazing new product, the world is too cluttered for your message without spending millions on advertising. The old system is dead, but radical change creates a fleeting window of opportunity for those who are willing to change themselves. Successful marketers of tomorrow are flipping the rules upside down. This new era has abandoned self-promotion and hype for an ...