Fandom as Audience

What does it mean to be an audience today-and why does it matter more than ever?

Fandom as Audience takes readers deep into the shifting terrain of audiencehood, tracing how fans interpret, negotiate, and transform media in ways that challenge both industry logics and academic assumptions. Drawing from decades of scholarship in media studies, communication, and consumer culture theory, Henry Jenkins and Robert Kozinets offer a vital rethinking of one of media culture's most enduring concept...