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Fashion and Beauty: Case Studies in Innovation

By Denise Hardesty Sutton
eBook
$99.00
By Denise Hardesty Sutton
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In the fashion and beauty industries, relevance is everything, and innovation is critical to survival in competitive markets. Denise Hardesty Sutton presents a selection of curated case studies to highlight how innovation, often shaped by specific historical, cultural, economic, and socioeconomic influences, is a key factor in pivotal events initiating fundamental change.

Drawing on relevant contextual elements and insights from the entrepreneurial impulse-both inside and outside of traditio...