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Fashion Trends and Forecasting: The Fashion Futurists' Toolkit

By Eunsuk Hur (Editor), Caroline Hemingray (Editor), Stephen Westland (Editor)
Paperback
$62.99
By Eunsuk Hur (Editor), Caroline Hemingray (Editor), Stephen Westland (Editor)
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Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.

It explains the importance of trend forecasting for businesses and how technology such as artificial intelligence can help to advance it for the future. Addressing both macro- and micro-trends, including fashion styles, textiles and colour trends as well as the impact of technology such as AI and ...

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BusinessIndustriesConsumer IndustriesApparel & Footware Industries