Fashion Trends: Analysis and Forecasting

by Eundeok Kim, Ann Marie Fiore, Alice Payne, Hyejeong Kim

Overview

In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept.

This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.

With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles.

Key topics
- The characteristics of an innovation
- The influence of consumer groups
- Long- and short-term fashion forecasting
- Sociocultural factors and their influence on trends
- Fashion professionals' roles in creating and supporting trends
- Consumer and industry trends accelerating product innovation and diffusion
- Changing trend forecasting formats
- The influence of trend forecasting on business decisions

Product Details

ISBN-13:	9781350099012
Publisher:	Bloomsbury Academic
Publication date:	02/11/2021
Edition description:	2nd ed.
Pages:	184
Sales rank:	503,777
Product dimensions:	6.69(w) x 9.61(h) x 0.40(d)

About the Author

EUNDEOK KIM is a Professor in the Jim Moran College of Entrepreneurship at Florida State University, USA.

ANN MARIE FIORE is a University Professor, Associate Chair, and Director of Graduate Education in the Department of Apparel, Events and Hospitality Management at Iowa State University, USA.

ALICE PAYNE is an Associate Professor of Fashion at Queensland University of Technology, Brisbane, Australia.

HYEJEONG KIM was formerly an Associate Professor of Fashion Merchandising at California State University, Long Beach, USA.

Table of Contents

Introduction

1. The Basics of Fashion Trends and Forecasting
Objectives
Introduction to Fashion Forecasting
Fashion Trend Terminology
Fashion Trends in Context
The Framework for Fashion Change

2. Consumers’ Role in Fashion Adoption
Objectives
The Innovation Adoption Process
Factors Influencing the Rate of Adoption: Attributes of the Innovation
Factors Influencing the Rate of Adoption: Consumer Adopter Categories

3. The Process and Methods of Fashion Trend Analysis and Forecasting
Objectives
The Process of Fashion Trend Analysis and Forecasting
The Methods of Fashion Trend Analysis and Forecasting
Future of Fashion Forecasting

4. The Role of Fashion Industry Professionals in Trend Development and Forecasting
Objectives
The Roles of Fashion Industry Professionals in Creating and Supporting Trends
The Roles of Trend Forecasters, Gatekeepers, and Trade Shows

5. Consumer and Industry Fashion Innovation and Diffusion Accelerators
Objectives
The Style-Confident Consumer
The Role of Industry Technology in Accelerating
Product Innovation and Diffusion

6. Social Responsibility and Sustainability Related to Fashion Trends and Forecasting
Objectives
Definitions of Social Responsibility and Sustainability
Increased Waste Due to Rapid Diffusion of Innovation
The Influence of Social Responsibility and Sustainability on Fashion Trends
The Contribution of Internet Information to Socially Responsible Consumer Decisions
Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms

7. The Format of Trend Forecasts and the Influence of Trend Forecasting on Business Decisions
Objectives
Formats for Trend Forecasts
The Influence of Trend Forecasting on Business Decisions

Editorial Reviews

Articulates the complexities and beauties of forecasting in a way that students will find inspiring and compelling.

From the Publisher