Fat Fashion: The Thin Ideal and the Segregation of Plus-Size Bodies

Average body mass in many Western cultures is getting larger and yet the fashion system seems mostly unchanged. Major fashion houses still limit their output to small sizes and the dominant ideal of the female body in fashion imagery is still thin – dangerously thin according to World Health Organization standards. Why is the industry forfeiting a considerable share of the market in the form of plus—size consumers, seemingly against its commercial interests? Why does the thin ideal reign su...