Fearless Innovation: Going Beyond the Buzzword to Continuously Drive Growth, Improve the Bottom Line, and Enact Change

Fearless Innovation: Going Beyond the Buzzword to Continuously Drive Growth, Improve the Bottom Line, and Enact Change

by Alex Goryachev
Fearless Innovation: Going Beyond the Buzzword to Continuously Drive Growth, Improve the Bottom Line, and Enact Change

Fearless Innovation: Going Beyond the Buzzword to Continuously Drive Growth, Improve the Bottom Line, and Enact Change

by Alex Goryachev


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Is Innovation just an overused buzzword? A waste of time? A mere marketing ploy?

Author Alex Goryachev has a simple, resounding response to such questions: No!

The Fourth Industrial Revolution is driving change at an unprecedented pace, level, and intensity that is impacting businesses across industries, not to mention our everyday lives. We are rapidly blurring the physical and the digital, transforming the way we live and, in some sense, what it even means to be human. Whether we run a startup or multinational, a nonprofit or academic institution, a city or a whole country, we need to embrace this change to not just survive but thrive under these new realities.

In Fearless Innovation, Cisco’s Managing Director of Innovation Strategy and Programs explores how, no matter their function, leaders and managers can cut through the noise to understand change and deliver real results.

Goryachev’s actionable, consistent, and timeless innovation principles offer a blueprint to driving growth, enacting change, increasing the bottom line, and creating clear measurable value. Featuring diverse case studies of some of today’s most innovative organizations, historical observations, first-hand experience, and a look at where innovation is thriving, and why, this down-to-earth guide provides advice and clear steps on how to:

  • Get teams to embrace innovation beyond empty slogans
  • Focus on execution of innovation through leadership and strategy
  • Measure the real effects of innovation to showcase ROI and attract investment
  • Break down org silos by empowering effective, diverse, and inclusive teams
  • Drive co-innovation through win-win ecosystem-wide partnerships
  • Organize innovation teams and orchestrate outcomes by leveraging organizational DNA
  • Communicate the value of innovation to differentiate ourselves from competition

Written for any organization that wants to stay relevant in the 21st Century, and even beyond, Fearless Innovation offers a step-by-step guide for getting past the confusion, overcoming fear, and getting down to business to create an environment of true innovation.

Product Details

ISBN-13: 9781119579526
Publisher: Wiley
Publication date: 01/29/2020
Pages: 208
Product dimensions: 5.70(w) x 8.30(h) x 0.90(d)

About the Author

ALEX GORYACHEV is managing director of Cisco's global Co-Innovation Centers. He spearheads several award-winning international programs and initiatives to accelerate innovation – whether that impacts operations, businesses processes, or technology. Alex is an award-winning Silicon Valley veteran whose resume reads like a brief history of tech disruption. He is a sought-after speaker on innovation and a regular contributor to Forbes, Chief Executive Magazine, and other leading media outlets.

Table of Contents

Acknowledgments ix

Introduction: From Buzzword to Reality xi

Chapter 1 Innovation is Now or Never 1

Don’t Join the Dying Breeds 3

Work with Change, Not Against It 8

Know When to Take Action 14

Summary: Innovation Waits for No One 18

Chapter 2 No Leadership = No Strategy = No Innovation 25

Recognize How Dysfunction and Stagnation Begin 27

Take Responsibility 30

Ask Questions 32

Clarify and Publish Employee Sentiments, Goals, and Strategy 38

Summary: Lead, Strategize, Innovate 41

Chapter 3 If You Can’t Measure It, You Can’t Manage It 45

Get Real About Innovation 47

Find the Metrics 50

Incentivize Innovation through Radical Transparency 54

Time It Right 58

Summary: Metrics Matter 62

Chapter 4 Innovation is Not Disruption 69

Stop Thinking “Disruptively” 71

Start Thinking Pragmatically 77

Get Back to the Basics 78

Summary: The Pen is Mightier than the Program 83

Chapter 5 The Lonely Innovator Myth 89

Treat Innovation Like a Team Sport 92

Foster Diversity and Inclusion 97

Summary: Innovation is a Team Sport 106

Chapter 6 Innovation Wants to Be Free 111

Come Together 114

Take Co-Innovation to the Next Level 119

Summary: The Freedom of the Ecosystem 128

Chapter 7 Outcomes Must Be Orchestrated 135

Don’t Let Innovation Get Lost 137

Hire a Chief Innovation Officer 139

Put Governance Processes into Action 142

Build Innovation Teams 144

Summary: Orchestrating Invisible Innovation 149

Chapter 8 Communicate, Communicate, Communicate 153

Invest in Communications Skills and Capabilities 156

Start Internally 160

Create Dialogue Externally 166

Summary: Discover, Listen, Act 171

Conclusion: Business as Usual 177

About the Author 181

Index 183

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