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Feasibility Analysis of a Low Cost Strategy for Long Distance Flights: A View from a Full Service Carrier in the Airline Industry

By Joren Steinheuer
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$31.62
By Joren Steinheuer
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Bachelor Thesis from the year 2015 in the subject Business economics - Investment and Finance, grade: 2,0, University of applied sciences, Düsseldorf, language: English, abstract: This thesis focuses on the economic feasibility of a low cost strategy for long distance flights, based on the example of Eurowings in the product portfolio of the full service carrier Lufthansa. On the ITB 2015, Europe's largest tourist trade fair, an executive board member of Lufthansa, Karl Garnand, announced t...