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Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth
By Sanjay Khosla, Mohanbir Sawhney, Richard Babcock
Narrated by: Scott Merriman
Unabridged — 6 hours, 49 minutes
Audiobook
$35.99
By Sanjay Khosla, Mohanbir Sawhney, Richard Babcock
Narrated by: Scott Merriman
Unabridged — 6 hours, 49 minutes
Not eligible for purchase using B&N Audiobooks Subscription credits
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Why the best way to drive growth might be to focus rather than expand
When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger, and bolder bets and stopping a lot of small stuff. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results-focus and simplicity-in...