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Finance for Normal People: How Investors and Markets Behave, Reprint Edition
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Finance for Normal People teaches behavioral finance to people like you and me-normal people, neither rational nor irrational. We are consumers, savers, investors, and managers-corporate managers, money managers, financial advisers, and all other financial professionals.
The book guides us to know our wants-including hope for riches, protection from poverty, caring for family, sincere social responsibility, and high social status. It teaches financial facts and human behavior, including maki...
The book guides us to know our wants-including hope for riches, protection from poverty, caring for family, sincere social responsibility, and high social status. It teaches financial facts and human behavior, including maki...