Find Your Red Thread: Make Your Big Ideas Irresistible

by Tamsen Webster, Pavel Shevtsov (Translator)

Overview

Prostye tekhniki i priemy, kotorye pomogayut v processe breynshtorma nad ideey/produktom. Sleduya 5 klyuchevym strukturnym elementam, vy sozdadite istoriyu, kotoraya pomozhet «prodat'» vashu ideyu ili produkt celevoy auditorii.

Product Details

ISBN-13:	9785002146666
Publisher:	Mann, Ivanov and Ferber
Publication date:	09/02/2024
Sold by:	Bookwire
Format:	eBook
Pages:	172
File size:	2 MB
Age Range:	16 Years
Language:	Russian

About the Author

Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves-and others. Tamsen honed her expertise through work in and for major companies and organizations such as Johnson & Johnson, Harvard Medical School, and Intel, as well as with start-ups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma. For over seven years, she's served as executive producer and idea strategist for one of the oldest locally organized TED talk events in the world (TEDxCambridge). Tamsen was a reluctant marathoner. . . twice; is a champion ballroom dancer (in her mind); and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story.