FinTech Strategy: Linking Entrepreneurship, Finance, and Technology

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non—banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societ...