Five Minutes For Fundraising: A Collection of Expert Advice from Gifted Fundraisers

Five Minutes For Fundraising: A Collection of Expert Advice from Gifted Fundraisers

by Martin Leifeld


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In Five Minutes for Fundraising, Martin Leifeld reveals insights that have helped him raise nearly $500 million dollars for the non-profit organizations he’s served.

Through his experience and the wisdom shared by 26 of today’s most successful fundraisers, you’ll gain the skills you need to cultivate key donor relationships and ask for major gifts with ease and confidence.

You’ll also discover how to assess and optimize your organization’s fundraising abilities, and establish practices that align with today’s most persuasive fundraisers

Five Minutes for Fundraising provides a proven roadmap for fundraising success. It removes the intimidation that comes with trying to secure large gifts, so you can make an impact and raise more money for the organizations you serve and support.

Product Details

ISBN-13: 9781732245808
Publisher: 5 Minutes with Martin, LLC
Publication date: 06/18/2018
Pages: 254
Product dimensions: 5.50(w) x 8.50(h) x 0.53(d)

About the Author

Martin Leifeld has spent over forty years in senior fundraising leadership and executive roles. Lastly, as vice chancellor for university advancement at the University of Missouri-St. Louis, he led a dramatic, 375% increase in fundraising, averaging $26.3 million per year. Martin established the website as a resource for those engaged in fundraising and leadership. The site features "Five Minutes for Fundraising," a series of fifty brief, easily consumable video presentations about various fundraising matters, primarily focusing upon the work of major gift fundraising. Martin is now releasing videos on leadership topics in addition to his ongoing development of videos for fundraisers. Learn more about Martin at

Table of Contents


Acknowledgments 1

Introduction 3

Part I: A Fundraising Story 11

1 Reach for the Stars, Then Go Further 13

Collaborator: Brenda McPhail

Part II: Engaging with Donors 25

2 Facilitators of Philanthropy 27

Collaborator: Birgit Burton

3 Fundraising from 30,000 Feet 35

Collaborator: Dick Jung

4 It’s Not About Me, and It’s Not About You 43

Collaborator: Carol Schmidt

5 The Three C’s of Successful Fundraisers 51

Collaborator: Ronald J. Schiller

6 Generous Fundraisers 61

Collaborator: Felicia Pulliam

7 Staying Put 69

Collaborator: Mark W. Jones

8 Facets of Leadership in Major Gift Fundraising 77

Collaborator: Matthew T. White

9 The Donor Development Cycle 85

Collaborator: Shaun Keister

10 Listening to Donors 99

Collaborator: Matt Senecal

11 The Power of Reciprocity 103

Collaborator: Linda Carter

12 Time and Fundraising 111

Collaborator: Sergio Gonzalez

13 Establishing Floors in Fundraising 117

Collaborator: Ilene Novack

14 Feelings and Fundraising 125

Collaborator: Carolyn Grady

15 When Donors Say No 131

Collaborator: Suzy Mink

16 Some Gifts Take Time 139

Collaborator: Thomas Hiles

17 The Long View 147

Collaborator: Mark Conzemius

18 Fundraising for Strategic Objectives 153

Collaborator: Mark Berlyn

Part III: Executing Donor Calls 161

19 The Solicitation Call 163

Collaborator: Jeffrey Byrne

20 How Much Should We Ask For? 173

Collaborator: Larry C. Johnson

21 The Solicitation Environment 183

Collaborator: Orv Kimbrough

22 The Triple Play 191

Collaborator: Ellen Howe

23 The Preemptive Strike 197

Collaborator: Jacob Heuser

24 Leadership from the Front 203

Collaborator: Joan Nesbitt

25 Saving the Best for Last 207

Collaborator: John Sentovich

Epilogue 215

Afterword: Why Do People Give? by Fred Alvis Bleeke 217

Index 235

About Martin Leifeld 239

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