Flavor Flimflammery: Flavor Perception in Humans, Teenagers, and Other Creatures

Given the fact that most people eat and drink several times per day, you'd think that scientists would be able to accurately explain flavor.

"But wait!" you say. "Isn't flavor a combination of taste and smell? Gourmet culinary arts and the wine, beer and coffee worlds are rife with this simplistic concept.

Sadly, it is not supported by science or even common sense.

Gerry Nicholls, exposes the hidden agendas at work behind science textbooks nationwide, bravely bringing you the truth: Flavor res...