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Flipping the Switch: How We Started and Scaled a Global Lighting Brand

By Cole Zucker, Guillaume Vidal
eBook
$9.99
By Cole Zucker, Guillaume Vidal
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Successful entrepreneurship is not a straight line. It's a thrilling, unpredictable roller coaster full of extreme ups and downs.


Flipping the Switch is the story of Cole and Guillaume, two guys who left their respective home countries of America and France to move to China and start a business. After a chance meeting, they saw an opportunity to disrupt the lighting market with LED technology. Leveraging their sales, marketing, product development, and manufacturing experience in both Wester...

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BusinessSmall BusinessEntrepreneurship