Flying Ahead of the Airplane

Flying Ahead of the Airplane

by Nawal K. Taneja

NOOK Book(eBook)

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Product Details

ISBN-13: 9781409485834
Publisher: Ashgate Publishing Ltd
Publication date: 10/01/2012
Sold by: Barnes & Noble
Format: NOOK Book
File size: 2 MB

About the Author

Nawal K. Taneja has more than 30 years of experience in the airline industry. As a practitioner, he has worked for and advised major airlines and airline-related businesses worldwide in the areas of strategic and tactical planning. In academia, he has served as Professor and Chairman of the Aerospace Engineering and Aviation Department at the Ohio State University, and an Associate Professor in the Flight Transportation Laboratory of the Department of Aeronautics and Astronautics of the Massachusetts Institute of Technology. On the government side, he has advised civil aviation authorities in public policy areas such as airline liberalization, air transportation bilateral and multilateral agreements, and the management and operations of government-owned airlines.

Table of Contents

Contents: Preface; Forewords; Introduction; Monitoring über trends; Game changing: potential airline scenarios; Are airline managers prepared?; Social networking phenomena; Building airline brands and developing loyalty; Gaining insights from non-airline brands around the world; Preparing for tomorrow; Index.

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