|Publisher:||Ashgate Publishing Ltd|
|Sold by:||Barnes & Noble|
|File size:||2 MB|
About the Author
Table of Contents
Contents: Preface; Forewords; Introduction; Monitoring über trends; Game changing: potential airline scenarios; Are airline managers prepared?; Social networking phenomena; Building airline brands and developing loyalty; Gaining insights from non-airline brands around the world; Preparing for tomorrow; Index.