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Focus: Use Different Ways of Seeing the World for Success and Influence

By E. Tory Higgins, Heidi Grant Halvorson
Narrated by: Karen Saltus
Unabridged — 7 hours, 20 minutes
Audiobook
$27.98
By E. Tory Higgins, Heidi Grant Halvorson
Narrated by: Karen Saltus
Unabridged — 7 hours, 20 minutes
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We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.

Showing how promotion/prevention...