Folkways Records: Moses Asch and His Encyclopedia of Sound

Folkways Records: Moses Asch and His Encyclopedia of Sound

by Tony Olmsted, Anthony Olmsted

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Product Details

ISBN-13: 9780415937092
Publisher: Taylor & Francis
Publication date: 03/01/2004
Pages: 256
Product dimensions: 6.00(w) x 9.00(h) x 0.70(d)

About the Author

Tony Olmstead is Professor of Anthropology at the University of Alberta, Canada. He has presented several papers on the music business, and is the recipient of several academic awards and fellowships.

Table of Contents

Forewordxi
Acknowledgmentsxiii
Introduction1
1Early Influences: 1870s to 1930s7
The Phonograph and Sound Recording7
Youth and Family Influences10
2Beginnings: Asch Records17
The Deal with Stinson19
First Recordings35
3Broadening the Mandate: DISC Records of America41
New Products and Directions46
Bankruptcy47
Lessons Learned and New Strategies57
4The Birth of Folkways Records61
The Business Model64
Overview of Asch's Businesses66
Building the Catalog68
5The Business of Making Records77
Manufacturing79
Domestic Distribution82
Foreign Distribution93
Marketing and Sales102
Exploiting the Catalog: Licensing and Contracts118
6Finances125
Folkways126
Pioneer Record Sales148
Moe's Money154
7Easing the Burden: Folkways in the 1960s159
Reaching the Educational Market159
Reaching the Popular Market166
Return to Normal Operations174
8The Sale of Folkways177
Conclusion183
Appendices195
Notes215
Bibliography229
Index231

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